Swinton, the UK’s leading high-street insurance provider, work with SAS to help them increase their market share and new business through improving the effectiveness of their marketing campaigns.
Like any business seeking to move their business forward, they need to improve their understanding of customer behaviours and SAS’ analytics will help Swinton predict new and existing customer’s likelihood to respond to specific marketing campaigns.
Swinton hope to increase response rates by more effective targeting of potential customers with the right offers, at the right time.
Furthermore, SAS will evaluate the effectiveness of Swinton’s entire direct marketing programme, across direct mail, e-mail, Web and SMS, to understand which channels are working best and where to make improvements enabling Swinton to reallocate its marketing budget and resources to concentrate on channels offering the best results.
Swinton have the largest high street presence of all insurers across the UK following their recent acquisition of the Equity shop network of IAG (Insurance Australia Group Ltd) which safeguarded the jobs of 600 people and 91 retail outlets and now have a total of some 500 high street offices.
They have a workforce of nearly 5000 people and manage over 3 million individual home and car insurance policies making them the third largest insurance retailer in the UK.
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