Patrick Smith is stepping down from the post of Chief Executive at Swinton in order to become chairman.
Peter Halpin, the current deputy chief executive is taking over the reins.
From humble beginnings back in the late 50s, when Swinton opened its first branch in Salford, introducing a new way to buy insurance, the company grew rapidly throughout the 1960s.
They were also the first insurance broker to advertise on TV.
Profits were up 4% over 2007’s performance with profits for 2008 coming in at £50 million and premium income rising 15% to £763.9m.
Even though Swinton are now the largest high street insurer, they continue to grow from strength to strength.
Peter Halpin, Swinton’s new chief executive, says:
“The company as a whole has an ethos which sets us apart from others in the financial services sector. That ethos is one centred around a strongly-held belief that consumers appreciate having a clear and fair choice with regard to how and where they purchase their insurance. Customers will always be able to pick up the phone and discuss their insurance matters with our advisers”.
Swinton continue to look to build on their success of being named “Personal Lines Broker of the Year in 2008” receiving praise for it’s personal approach to customer service and their strategy of integrating online growth and call centres supporting it’s extensive network of high street branches.
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