Roadsafe, creators of Intelligent Speed Adaptation (ISA) are claiming that their system could reduce the number and associated cost of car insurance claims.
The system, which is capable of automatically preventing drivers from exceeding speed limits forms the basis of their argument for trying to encourage manufacturers to start equipping their vehicles with Intelligent Speed Adaptation (ISA).
It is well proven, reported fact that speed is one of the biggest causes of accidents and fatalities on the UK roads.
There are of course opponents to manufacturers fitting it as a matter of course. The Association of British Drivers quite rightly warned that ISA could lull drivers into a false sense of security.
Of course, any business would like to have their product installed in every car manufactured, so perhaps a compromise can be reached whereby manufacturers offer the system as an extra.
Insurers can also do their part and perhaps acknowledge the effectiveness of the technology by offering those drivers with such a system installed and operating in their vehicle, a discount on their insurance premiums, just like they do for someone holding the advanced driver qualification.
Any discount on insurance premiums would be welcome, but to offer a discount for something which could save lives would be more than commendable and also show insurance companies doing something to help keep insurance premiums down.