This is my second article on providing an insight into the history of a particular insurance provider.
You may have heard of RSA, you may not, and to most, it makes little difference as long as the cover they provide meets UK legal requirements.
It is important to note that many of the insurers I will provide information about have diverse portfolios and do not offer only car insurance.
RSA has a proud heritage dating back almost 300 years. Following the merger of 2 of the largest insurers in the UK, Royal Sun Alliance and Sun Alliance, in 1996, the company was restructured to that of the present day.
The Sun was established in 1710 and is the oldest insurance company still trading under its original name. The company developed an international presence in the 18th Century with business ventures in mainland Europe.
The Alliance was founded in 1824, closely followed by Royal in 1845.
In the 19th Century, overseas activity started to increase with operations established in the US, Canada, South America, Australia, and Africa (and even China until it was nationalised).
In 1919 Royal merged with Liverpool and London & Globe followed in 1959 by mergers between Sun and The Alliance which increased their presence in the insurance markets further.
1965 saw the formation of Sun Alliance and London.
It was not until 1996 that the merger of Royal Insurance and Sun Alliance created Royal & Sun Alliance, now one of the largest insurance companies in the UK.
In 2001 MORETH>N was launched in an effort to bring a new approach to the consumer financial services market in the UK.
In 2002, a strategic decision was made to focus the group’s attention on general insurance followed in 2006 with changes to their operational structure to reflect the new strategic focus of the business. The Group was subsequently reorganised into three main operational divisions, the UK, International and Emerging Markets.
In 2008, the name changed to RSA.
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