Car insurance comparison websites seem to be throwing money into marketing at the moment. There are very few comparison websites not advertising their wares on the TV at every opportunity.

But with increasing numbers of sites setting up shop how do you know which one offers you the best opportunity to secure the best deal for you?

Well, you don’t really, no matter what they claim!

So, they need to be more innovative and creative in their approach to entice you to use their website than fellow providers.

A first for the industry is MoneyExpert’s efforts to improve their market share by offering £20 cash back to anyone taking out any new car insurance policy through them. They will even offer 110% of the difference back if you obtain a better price online elsewhere!

Money Expert claim there are:-

“No strings attached. So not only can you see the best possible rates available, but you can also enjoy a second discount through our unique offer.”

Good on them in my opinion!

Now let’s see what the rest of the industry comes up with to fight back.

Whatever happens, it can only benefit car owners – anything that helps to push the cost of insurance down at the moment will be gratefully accepted.

As long as they don’t start to water down the cover afforded of course!

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